Sugar Skate Co. was established in 1995 in West Los Angeles, California as an independent skateboarding brand. Inspired by “made for skateboarding” attitude, the brand was created from ground up by the skateboarders for the skateboarders. In 2004, Sugar Skate Co. released its first video Landing Primo. In 2007, Sugar’s 2nd film Detour dropped. In 2013, Sugar team completed 3rd full length edit Viva La Sugar. In 2020, in the new era of social business, Sugar is committed to stay true to its original purpose; making products for skateboarding and having fun. #sugarskateco