Sugar Skate Co. was established in 1999 in West Los Angeles, California as an independent skateboarding brand. Created from ground up by skaters for skaters. In 2004, Sugar Skate Co. released its first video project Landing Primo. In 2007, Sugar’s 2nd video Detour came out. In 2013, Sugar team dropped 3rd full length Viva La Sugar. In 2015 and 2016, Sugar riders dropped individual video parts. 2017 is the year for the 4th video project – Made To Skate.